Fresheeze Wattala - A Destination for Freshness - Boutique Supermarket & Fresh Food Destination

Fresheeze Wattala - A Destination for Freshness - Boutique Supermarket & Fresh Food Destination

Fresheeze Wattala marks a significant milestone in Sri Lanka's retail landscape as the first outlet of the CIC Fresheeze supermarket chain. Located in the bustling commercial hub of Wattala, this boutique supermarket is a flagship venture under CIC Agri, one of Sri Lanka's leading producers of rice and fresh agricultural products. The project represents a bold step forward in redefining the modern grocery shopping experience,combining the warmth of a neighbourhood market with the sophistication of contemporary retail design.

The design philosophy was rooted in celebrating CIC Fresheeze's core identity and design concept & Brand Integration synonymous with freshness, quality, and innovation. Every design decision was guided by the corporate branding guidelines of CIC Holdings and CIC Fresheeze,ensuring seamless brand expression throughout the space. The interiors feature a modern, unique design theme that respects the existing building conditions and column grid structure, integrating them harmoniously rather than obscuring them.

The supermarket was designed with Customer- Centric Space Planning and ergonomic layout and customer-oriented space planning that prioritises shopper convenience and an inviting shopping journey. Key design features include:

• Specialised Product Zones: Dedicated areas for CIC's diverse product portfolio, including their renowned rice range, LINK products, dairy, and meat supplies, alongside partner supplier offerings
• Distinctive Colour Themes: Each product section features a specialised colour theme, creating intuitive navigation and visual differentiation while maintaining overall brand cohesion
• Fresheeze Juice bar Integration: A welcoming café and dining space positioned at the inviting entrance, showcasing CIC Fresheeze's famous fresh juices and innovative food recipes, a key differentiated that sets this supermarket apart

Outlet has quickly become a destination for discerning shoppers seeking fresh vegetables, fresh fruits, and premium grocery products. The supermarket's commitment to unmatching customer service and responsiveness to customer needs has established it as a trusted community hub.The boutique format allows for a curated, personalised shopping experience rarely found in larger retail chains.

Fresheeze Wattala stands as a testament to what is possible when retail vision meets exceptional interior design. It sets a new benchmark for boutique supermarket design in Sri Lanka — a space that is as functional asit is beautiful, as welcoming as it is innovative.